About a year ago we used the technique of purchasing a domain name with the search phrase we wished to target for an information website we created called Business Rate Relief. Armed with nothing more than a Google keyword checker and a few quid for the domain name we calculated that the phrase business rate relief and business rates relief were at the time receiving somewhere in the region of 4000 searches a month. On the back of this we purchased www.businessraterelief.co.uk, added a load of information about business rate relief and voila! The site now receives 5000 visitors per month and is not only a great tool for our business owner friends but makes us a small amount of money using Google Adsense. It has also raised our profile both locally and nationally.
A few weeks ago we decided to try out a the exact same technique on the slightly tougher search phrase software development london. We created the website http://www.softwaredevelopmentlondon.com/ and populated it with some brochure information about our company and the services we offer making sure that we didn’t copy/paste text from our existing Atlas website. We’re still patiently waiting for Google to realise that our new softwaredevelopmentlondon.com website exists, but we’re quietly confident that given time and a little gentle SEOing we should see this website march to the top of the search results for the phrase software development london along with similar phrases.
software development london website
Now we hear what you’re saying. Atlas is a software development company therefore these things can all be done in house for free. So let’s apply some commerical costs to this gamble of setting up an entire website:
Design work ~ £1000
Hosting (per annum) – £50
Installation of Word Press – £FREE!
Configuration of Word Press to work with your chosen design – £1000 to £1,500
Tally that up and you’re looking at an investment of roughly £2,500 which in our case will see a minimum of 15 new customers knocking on the Atlas door each month. Not only that but the phrase we have targetted is so specific the amount of time wasters should be minimal. Now consider this – how much does your organisation currently pay in order to generate that number of leads each month? Probably a lot more than a one off payment of £2,500!
We think this is a sound investment, what phrases do you think your organisation could target to generate new customers using this technique?
