Archive for April, 2009

Software Development London – an experiment in SEO

Friday, April 24th, 2009

About a year ago we used the technique of purchasing a domain name with the search phrase we wished to target for an information website we created called Business Rate Relief.  Armed with nothing more than a Google keyword checker and a few quid for the domain name we calculated that the phrase business rate relief and business rates relief were at the time receiving somewhere in the region of 4000 searches a month.  On the back of this we purchased www.businessraterelief.co.uk, added a load of information about business rate relief and voila!  The site now receives 5000 visitors per month and is not only a great tool for our business owner friends but makes us a small amount of money using Google Adsense.  It has also raised our profile both locally and nationally.

A few weeks ago we decided to try out a the exact same technique on the slightly tougher search phrase software development london.  We created the website http://www.softwaredevelopmentlondon.com/ and populated it with some brochure information about our company and the services we offer making sure that we didn’t copy/paste text from our existing Atlas website.  We’re still patiently waiting for Google to realise that our new softwaredevelopmentlondon.com website exists, but we’re quietly confident that given time and a little gentle SEOing we should see this website march to the top of the search results for the phrase software development london along with similar phrases.

software development london website

software development london website

Now we hear what you’re saying.  Atlas is a software development company therefore these things can all be done in house for free.  So let’s apply some commerical costs to this gamble of setting up an entire website:

Design work ~ £1000

Hosting (per annum) – £50

Installation of Word Press – £FREE!

 Configuration of Word Press to work with your chosen design – £1000 to £1,500

Tally that up and you’re looking at an investment of roughly £2,500 which in our case will see a minimum of 15 new customers knocking on the Atlas door each month.  Not only that but the phrase we have targetted is so specific the amount of time wasters should be minimal.  Now consider this – how much does your organisation currently pay in order to generate that number of leads each month?  Probably a lot more than a one off payment of £2,500!

We think this is a sound investment, what phrases do you think your organisation could target to generate new customers using this technique?

Microsoft Outlook Connector makes accessing your Hotmail e-mail easy in Outlook

Saturday, April 18th, 2009

There was a time in the past when Microsoft discontinued the support for accessing Hotmail e-mail via Outlook unless you had a premium paid for Hotmail account thingy.

Fortunately with the new free Microsoft Office Outlook Connector you can view and manage your Hotmail in Outlook. Manage your Hotmail contacts in Outlook or vice versa — the Connector will keep them synched up when you make changes. You’ll also be able to use Outlook 2007 features like Instant Search and access your information offline.

The Connector also enables you to link your Windows Live Calendar and Outlook calendar — making it easier for you to keep on schedule.

Download it now for Microsoft Outlook 2007 or Outlook 2003.

Internet Explorer 8 now launched

Wednesday, April 15th, 2009

IE8 Beta is FINALLY out of Beta.  We’re friends with a developer on the Microsoft IE8 team and to say that he has been under pressure the last few months would be an understatement.  There have been numerous problems and missed deadlines but the question is does the end product match the effort that appears to have gone in to it?

Let’s cover the major features you would expect of any browser here and see how IE8 shapes up against the competition.

Security

Is IE8 more secure than FireFox and Chrome?  Unfortunately not.  Within a few days of release it was hacked and regardless of the brash claims Steve Ballmer makes about IE8 having security that “no other browser can match” unfortunately no browser is 100% safe.  Alas IE8 is no exception however it is more secure than IE7.

Features

On the surface of it IE8 does have some powerful new features.  The only problem is that the majority of these are already available in other younger browsers such as FireFox and Google Chrome.  For example IE8 provides InPrivate browsing — which allows you to browse without leaving any trace of your searches or pages viewed.  Chrome offered this functionality from the moment it hit the shelves in Beta!

Add-ins called Accelerators help you to find associated info for the page you’re looking at without opening another tab; while tabbed groups open colour-coded related tabs so you can see at a glance all the pages you’ve got open on a particular topic.  Unfortunately for Microsoft this functionality and much more is easily replicated using the multitude of free plug ins available for FireFox via https://addons.mozilla.org/

In terms of features IE8 does not bring anything new to the table.  Microsoft have simply caught up with the competition.

Cross browser compatibility

I could write pages on the daily struggle we have here at Atlas ensuring that websites work cross browser.  It sucks us of our time and energy leaving less time for actual feature development when we’re creating web applications.  The sooner the big browser players bash their heads together and come up with a way forward for compliance across all browsers we’re stuck with this problem, but how does IE8 shape up against its predecessors in this regard?

It’s easy to tell that at the very least Microsoft have given cross browser compatibility some thought in this version of IE.  IE8 provides an IE7 compatibility mode that you can quickly enable if the page you’re viewing doesn’t render as you would expect.  Developers also have the ability to specify the rendering engine that IE8 should use by inserting a very simple meta tag in their pages.  This makes ensuring your pages appear as you wish them too a little easier – more information can be found here - http://blogs.msdn.com/ie/archive/2008/01/21/compatibility-and-ie8.aspx

To summarise

You’ll be pleased to hear that IE8 is better than IE7. However it is very unlikely in our opinion that IE8 is going to see a slow down in the marketplace share that Microsoft are losing in the browser wars.

For Atlas the release of IE8 is yet another reason for people to move away from IE6.  We’ve seen a consistant decline in the use of IE6 over the last few years, and as an organisation we have decided that when IE6 use is under 12% we will advise our customers not to cater for IE6 on any new web development projects with very few exceptions.

Why not download a copy of IE8 and make your own opinion?  We’d love to hear your thoughts.

New customer website launched – underyourroof.com

Saturday, April 11th, 2009

We love a good website launch here at Atlas.  Especially when we’ve worked hard with the customer to take the idea from a few rough sketches on a notepad through to the finished article.  It is often the case that we find ourselves in partnership with our customers due to our extensive level of involvement, and this website is no exception.  What makes underyourroof.com even more fascinating is that the original concept of providing an online portal to allow people to store details of their possessions has branched out now the site is launched and our customer is receiving interest from lots of other parties in various markets.

Under Your Roof screenshot

Under Your Roof screenshot

So what the heck is www.underyourroof.com we hear you say!?  Essentinally it is service that allows people to subscribe and electronically register the contents of their homes so that in the event that something awful such as a fire or flood were to occur underyourroof.com subscribers could then download a list of their contents to provide to their insurance company to process their claim quickly and easily.  A paid for version also allows subscribers to tag their items with photos and receipts, and quickly export their posession details to Excel or PDF.

Customers of underyourroof.com love the piece of mind they get knowing that they have documented evidence of their posessions.  Insurance companies see the service as a way to reduce fraudulent claims and ensure the process of managing a claim is handled as smoothly as possible.  Even lettings agencies are getting in on the acti0n using the underyourroof.com service to manage the inventory for their customers properties.

We had to keep in mind a number of considerations for subscribers during the design.  For example we knew that confidentiality would be a key issue so we ensured that we did not take any information from a subscriber that would allow somebody to identify the address of a registered list of poessessions.  Furthermore we ensured that the underyourroof.com site content could be managed by our customer and for this we provided a custom content management system after ensuring that there were no off the shelf content management systems that could provide similar functionality with an easy to use interface.

Underyourroof.com is now being marketed in the UK and we’re looking forward to implementing a number of fresh ideas that have been forwarded by users of the website since launch.  We’re already now seeing lots of interest from third parties who have seen the underyourroof.com model and believe they can apply a similar technology to their own markets.  We’re very excited about the partnerships underyourroof.com is looking to forge in the near future and wish the underyourroof.com team the best of luck!


Bookmark and Share